About

mero メロ (adjective, noun, adverb)

In Japanese, mero mero is that crazy feeling of falling in love.
Our brand is mero, to share our joy for beautiful design. mero is a fusion of East and West created for modern parenthood. Helpful functions with minimalist shapes, meroware is stylish products for toddlers and mamas.

helpful designs, beautiful life

mero was created by a small team of young designers (simdesign.guru) who dreamed of creating a brand able to co-exist within Japan's design culture. After two years of product development and iteration with our experts, the mamas, mero launched in Tokyo in 2018. meroware are products for daily family life imagined as joyful design objects.

A refined aesthetic with practical, helpful, function is the soul of each piece of meroware, through our designs we share our love for Japandi and fusion aesthetics. We include our customers in our design process who contribute greatly with real use feedback and insights. Thank you to our mero mamas for you support!

  • refined design

    We create toddlerware that look and feel like decorative design objects. Our designs invite curiosity, touch, and play, with a mature and modern style.

    more about our design 

  • "All by myself!"

    "All by myself": mero believes in self learning through independent practice. Our fun and inviting designs intuitively challenge motor skills and yet are able to be used by toddlers independently.

    more about our products 

  • reliable

    Our materials are chosen for their reliability in use and care. We use EU grade raw materials, manufactured to Japanese safety testing standards—one of the highest in the world.

    more about our materials 

mero family

meroware is made possible with a small team, scattered across Taiwan, Japan, Hong Kong, and China. With products always in hand, each connection was made through further conversations with strangers, cups of coffee, and perpetual new friendships. Together with our partners, mentors, and most importantly, our customers, the mero family grows and evolves.

  • Tokyo office & showroom 

    product development
    branding & communication
    PR sales & marketing
    finance, accounting, general administration
    customer support

  • Taipei design studio

    product design
    creative

  • Hong Kong

    global sales & marketing
    quality control
    procurement
    finance, accounting